In the expanding galaxy of identity, language plays a crucial role. It is the rocket that propels us to understand each other better, fostering respect and equality. One such important linguistic spaceship is “pronouns,” and in a world that’s increasingly conscious about individual identity, it’s crucial for businesses to understand their significance.
Pronouns, to put it simply, are how we refer to individuals when not using their name. Traditionally, these have been ‘he’ for men, ‘she’ for women, and ‘they’ for plurals. But as society has come to recognize that gender isn’t binary, we’ve seen a rise in the use of ‘they’ as a singular pronoun, as well as other pronouns such as ‘ze’ or ‘xe’.
Now, you may ask: “Why does it matter?” Imagine being continually referred to as something you’re not. It’s like a pebble in your shoe that’s constantly causing discomfort. Misgendering individuals by using incorrect pronouns can feel disrespectful and invalidating. It subtly communicates that their self-identity isn’t recognized or valued. It’s more than a simple mistake; it’s a message of non-acceptance.
As businesses, we can do better. And we should, because embracing correct pronoun use is not just about avoiding discomfort; it’s a chance to show your customers that you see them, respect them, and value them for who they are. Here’s how you can make pronouns a standard part of your business:
- Education is Key: Make sure your team understands what pronouns are and why they’re important. Normalize discussing and sharing pronouns in your business environment.
- Ask, Don’t Assume: If you’re unsure about a customer’s pronouns, just ask. Include fields for pronouns in forms and customer profiles, giving your customers the opportunity to share their identity with you.
- Respect and Implement: Use the pronouns that individuals prefer when referring to them. This includes conversations, emails, customer service interactions, and marketing materials.
- Apologize When Mistakes Happen: We’re all human, and mistakes can happen. If you or your team use the wrong pronouns, apologize sincerely and make an effort to get it right in the future.
Making space for correct pronoun usage in your business is a powerful way to contribute to a more inclusive and respectful society. So, join us in this linguistic revolution. Let’s not just make business transactions but build human connections, where everyone feels seen, heard, and respected.
Stay tuned to our blog for more insights on creating a truly inclusive business. Together, we can be the change we wish to see in the world.
